Now you have obtained the necessary permits and/or licenses to start up your new business. Then you opened up shop and the necessary business banking accounts. You find you do not have much financing available for marketing strategies. What options are available when on a shoestring budget? Surprisingly, for new entrepreneurs there are options out there for very little cost.
One important way to market your business is through word of mouth. This is linked to networking your business through personal contacts. The more people to whom you mention your business products and services, the more people to whom they may mention your business. Of course, as you produce products and perform services for clients, ask if you may reference them and any testimonials they may give you. Keep a portfolio.
Some banks may offer free business checking accounts. There is one that even gives free checks and a free endorsement stamp for your new checks! Mention your new services and products to bank employees. You never know if they may one day be in need of your business services.
There are local online ad sites which may offer to list your business for free or very little cost. Same with local trade papers. Also, local businesses may agree to let you post flyers and business cards to advertise your business to their customers. You may want to agree to display ads for them.
There are printing companies online that offer free business cards, pens, and a host of other products for just the cost of shipping and handling. One company offers magnetic signs for your vehicle to display your business to all you pass by on the road. Again, just for the cost of shipping and handling. A bargain in today's world! I will speak more of the use of business cards next time.
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- Valerie Jeanne Hynson
- Wilkesboro, NC, United States
- My interest with writing began by composing poems about nature in my childhood. I also co-wrote a play in my 4th grade class when I lived in New Rochelle, NY. It generated enough positive feedback that my class put on the play in the school auditorium. I was fortunate to have a lead part. After my high school graduation, I entered the working world. For over 30 years I have been steadily gaining writing, editing and digital publishing skills. I began by composing letters and emails to company clients. I contributed to articles written for The Commuters Register based in Windsor, CT. Since 2009, I have added social media, digital publishing and blogging here in Wilkesboro, NC. Since 2010, I write ad copy for the listing descriptions for each of my 3 Internet shops open at Etsy.com. In 2012, I entered a poem about my dog Red in the World Poetry Contest. The poem was chosen for publication. I have written articles for the Winston-Salem Frugal Living Examiner and Hub Pages. In 2012, I acquired The Wilkes Gazette digital newspaper that was renamed the Wilkes County Gazette in 2014. I write under both my own name and my pen name, Jeanne Armonk.
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